The consultant way
A slide that says “Consider Xiaohongshu”
- Section 4.2: Channel landscape
- → Xiaohongshu is growing
- → Worth exploring
- → Owner: TBD
The ChinaWay
WeChat · Douyin · Xiaohongshu · Weibo社交媒体
China social media
China social media marketing, run natively. Strategy, content, community, KOLs and paid social, executed daily by a team that lives on these platforms.
- WeChat 微信
- Douyin 抖音
- Xiaohongshu 小红书
- Weibo 微博
The short version
Chinese social media isn't Instagram with different logos. Every platform has its own culture, its own algorithm and its own way of selling. We build your presence natively, in Chinese, for Chinese audiences. Then we run it every single day.
What we run
Social media, run end to end.
05 capabilities
Which platforms, in what order, playing what role. We map where your audience actually spends its time and build the plan around that, not around last year's trend report.
Xiaohongshu notes, Douyin videos, WeChat articles and livestream scripts, created in China by native creatives. Never translated from HQ.
Comments, DMs and WeChat groups, answered every day in your brand's voice. Private traffic is where loyalty and repeat sales live.
We find, brief, negotiate with and manage creators, from headline KOLs to the everyday KOCs whose reviews shape Xiaohongshu search.
WeChat advertising, Douyin ads and Xiaohongshu ads, planned, launched and optimised by people who watch the numbers every day.
Social Media: the difference
The consultant wayVSThe ChinaWay
Most China advice ends in a document. Ours ends in something live. Drag the handle to compare.
How it runs
From brief to every day.
No hand-offs. No “phase two” proposals. The team that plans it is the team that runs it.
01 / First
Audit & immersion
We study your brand, your competitors and your category as they show up on Chinese platforms today.
02 / Then
Set up & plan
Accounts set up and verified, channel roles agreed, content pillars and calendar signed off.
03 / Every day
Run it
Content goes live, the community gets answers and creators get activated. Every day, not every quarter.
04 / Every month
Report & improve
Clear reporting in English: what worked, what didn't and what we're changing next.
Where we run it
One team. Every platform.
Keep scrolling
01 / 04WeChat
1.3Busers
WeChat marketing
Official Account content, Mini Programs, Channels video, Moments ads and private groups that turn followers into repeat customers.
02 / 04Douyin
700Mdaily
Douyin marketing
Short video, livestreams and Douyin advertising built for an algorithm that rewards entertainment first.
03 / 04Xiaohongshu
300Musers
Xiaohongshu marketing
Notes, KOC seeding and Xiaohongshu ads that put your brand in the search results where buying decisions get made.
04 / 04Weibo
580Musers
Weibo marketing
Hashtag campaigns, trending moments and celebrity tie-ins for when you need reach, fast.
Questions
Social Media in China: questions
It depends on your category and goals. Many consumer brands start with Xiaohongshu for discovery and reviews, add Douyin for reach and livestream sales, and use WeChat for loyalty. We recommend a sequence after the audit.
Not always. Requirements differ by platform and account type, and some routes are open to overseas companies. We map the right setup for your brand and handle verification with you.
KOLs are established creators with large audiences, used for reach and credibility. KOCs are everyday consumers with smaller, engaged followings whose honest reviews drive discovery on Xiaohongshu. Most programmes use both.
Yes. We plan, launch and optimise paid campaigns on each platform and connect them to your content and KOL activity, so every channel pulls in the same direction.
Monthly, in English, with the metrics that matter on each platform, plus a direct line to the people running your accounts.
Ready when you are
Ready to runSocial Mediain China?
Not another agency. Not another consultant. A team that executes for you, every day, on the ground.
Or email us directly