The consultant way
A 90-page market entry deck
- Slide 47 of 90: Recommendations
- → Consider local platforms
- → Explore partnerships
- → Next steps: TBC
The ChinaWay
China marketing agency
Hong Kong / Shenzhen
Your in-house China team, without the headcount.
Skip the recruiting, the payroll and the ramp-up. ChinaWay is a China marketing agency in Hong Kong and Shenzhen: Western professionals and native Chinese experts who run your WeChat, Douyin, Xiaohongshu and Tmall Global like your own team. Daily execution. Real accountability.
WeChat 微信Douyin 抖音Xiaohongshu 小红书Tmall Global 天猫Weibo 微博JD Worldwide 京东Baidu 百度
What that means
Your China team, ready on day one.
No recruiting · No ramp-up · Strategy, content, campaigns and operations from week one
01 · Where we come from
Western
outlook.
西方视野
02 · Where we work
Local
execution.
本地执行
The difference
The consultant wayVSThe ChinaWay
Most China advice ends in a document. Ours ends in something live. Drag the handle to compare.
What we do
End-to-end execution. We don't hand you a playbook. We run the plays.
- Social Media社交媒体WeChat, Douyin, Xiaohongshu and Weibo marketing. Strategy, native content, community, KOL partnerships and paid social, executed daily.View service
- E-commerce电子商务Tmall Global, JD Worldwide and Douyin Shop. Store setup, listings, customer service, logistics and campaigns. We run your China store.View service
- Offline Events线下活动Product launches, trade shows, press events and VIP experiences in Hong Kong and China. From venue to the last guest. Moments that get talked about.View service
Hong Kong · Shenzhen
Not remote.Not on a call.On the ground.
Platforms we operate
Different rules. We know them all.
Keep scrolling
01 / 06WeChat
1.3Busers
China's everything app. Official Accounts, Mini Programs, Channels and private groups: where brands earn loyalty and repeat sales.
02 / 06Douyin
700Mdaily
Douyin
China's TikTok, with a checkout. Short video and livestream commerce that entertains first and sells second.
03 / 06Xiaohongshu
300Musers
Xiaohongshu
Also known as RED or Little Red Book. The lifestyle search engine where Chinese consumers research, compare and decide.
04 / 06Tmall Global
900Musers
Tmall Global
The flagship storefront for international brands selling cross-border into China.
05 / 06Weibo
580Musers
China's public square. Trending topics, celebrity moments and campaigns that need to move fast.
06 / 06Baidu
600Musers
Baidu
China's largest search engine. Visibility at the moment intent begins.
How we work
No decks.
No disappearing.
Three things we hold ourselves to, every day, on every account.
- 01
Execution first
We don't hand you a deck and disappear. We execute daily, in market, and we're accountable for the results.
- 02
Cross-cultural
We speak your language and theirs. We know what HQ expects, and how to make it happen in China.
- 03
On the ground
Offices in Hong Kong and Shenzhen. Not remote consultants. Your team in China.
Western outlook. Local execution.
Western professionals who have lived in China for over a decade, working side by side with native Chinese experts. We understand both worlds because we've worked in both.
- Years in China
- 10+
- Clients served
- 20+
- Offices in China
- 2
China marketing, answered
Fair questions.
Straight answers.
It runs your brand on the Chinese platforms that work differently from Western ones: WeChat, Douyin, Xiaohongshu, Weibo, Tmall and more. At ChinaWay that means strategy, content, community, KOL partnerships, paid media, e-commerce operations and events, executed every day by a team in Hong Kong and Shenzhen.
Most consumer brands need Xiaohongshu for discovery and reviews, Douyin for reach and livestream sales, and WeChat for loyalty and private traffic. The right mix depends on your category, price point and goals.
Yes, through cross-border e-commerce. Tmall Global and JD Worldwide let overseas companies sell to Chinese consumers without a local entity. Requirements vary by category, and we guide you through them.
Because China moves daily. Trends, platform rules and creator rates change fast, and results come from execution, not recommendations. Our team works in the market every day as an extension of yours.
Our offices are in Hong Kong and Shenzhen. We work with international brands entering or growing in China, and we report in English.
Ready when you are
Ready tohave a teamin China?
Not another agency. Not another consultant. A team that executes for you, every day, on the ground.
Or email us directly