The consultant way
A report on cross-border e-commerce models
- Executive summary (draft)
- → Option A: Tmall Global
- → Option B: JD Worldwide
- → Decision: client to action
The ChinaWay

Cross-border e-commerce, operated for you. Store setup, listings, customer service, logistics and campaigns, run day to day by a team in China.
The short version
Opening a store on Tmall Global is the easy part. Running it is where most brands stall: the listings, the shoppers' questions at 11pm, the stock planning, the shopping festivals. We take the whole operation off your plate.
What we run
06 capabilities
Tmall Global, JD Worldwide or Douyin Shop? We help you choose the right model, work out the costs and guide you through the application.
Storefronts, listings and product detail pages built for Chinese shoppers, who read long and scroll longer.
Daily operation of your store: pricing, promotions, inventory and all the platform admin nobody at HQ wants to learn.
Mandarin-speaking customer service in China hours, trained on your products and your tone of voice.
Bonded warehouse or direct shipping, coordinated with logistics partners so orders clear customs and arrive fast.
618, Double 11 and every campaign in between. Planned months ahead, executed hour by hour.
E-commerce: the difference
Most China advice ends in a document. Ours ends in something live. Drag the handle to compare.
How it runs
No hand-offs. No “phase two” proposals. The team that plans it is the team that runs it.
01 / First
We review your range, pricing and goals, then recommend the right platforms and fulfilment model.
02 / Then
Applications, store design, listings, logistics and customer service, all ready before day one.
03 / Every day
Orders, inventory, promotions and customer questions, handled by our team on China time.
04 / Every season
Shopping festivals, livestreams and paid traffic, planned against clear targets and reported in English.
Where we run it
Keep scrolling
900Musers
Flagship store setup and full operation on China's biggest cross-border marketplace.
Store launch and management on JD's cross-border platform, known for fast delivery and authentic imports.
700Mdaily
Livestream and short-video commerce connected to your content, so viewers become buyers in one tap.
Questions
No. Cross-border platforms such as Tmall Global and JD Worldwide are built for overseas companies selling to Chinese consumers without a local entity. Requirements vary by category, and we guide you through them.
Cross-border stores sell into China from overseas, with goods shipped from a bonded warehouse or from abroad. Domestic stores need a Chinese entity and imported stock, but give more control over range and pricing. Many brands start cross-border and expand later.
Products ship either from a bonded warehouse inside China or directly from overseas. We help you choose based on your range, volumes and delivery-speed targets.
Yes: customer service, campaigns or operations on their own. Most brands get the best results when one team runs the whole store.
We plan months ahead across inventory, pricing, creative, livestreams and paid traffic, then run the day itself hour by hour.
Ready when you are
Not another agency. Not another consultant. A team that executes for you, every day, on the ground.
Or email us directly