Monica Wang
15+ years in Chinese social media marketing. Monica leads our operations in mainland China, with deep expertise in local platforms, consumer behaviour and content strategy.

Western professionals who have lived in China for over a decade, working side by side with native Chinese experts.
We understand both worlds because we've worked in both. Western outlook. Local execution.
Why it matters
To compete in China, you need to speak the local culture. Not translate it. Not approximate it from a regional office. Speak it. That's what we do, every day, on the ground in Hong Kong and Shenzhen.
Our team
Partners who run the work, not just sell it.
15+ years in Chinese social media marketing. Monica leads our operations in mainland China, with deep expertise in local platforms, consumer behaviour and content strategy.
10+ years based in China. Filippo bridges Western brands and local execution, making sure international standards meet Chinese market realities.
How we work
Three things we hold ourselves to, every day, on every account.
We don't hand you a deck and disappear. We execute daily, in market, and we're accountable for the results.
We speak your language and theirs. We know what HQ expects, and how to make it happen in China.
Offices in Hong Kong and Shenzhen. Not remote consultants. Your team in China.
Western outlook. Local execution.
Western professionals who have lived in China for over a decade, working side by side with native Chinese experts. We understand both worlds because we've worked in both.
Two offices. One time zone.
Local time in China


Let's work together
Ready for a real team in China? Start with one email.
Or email us directly